Creative Brief
Why are we advertising?
To launch a limited edition collaboration between Pepsi Wild Cherry and Cream and Stranger Things, turning the new season’s nostalgia and mystery into a cinematic experience.
Who are we talking to?
Gen Z and Gen Alpha fans who love surreal, story driven content and the Stranger Things universe.
What do they currently think?
Pepsi is fun but familiar. It is not something that can surprise them anymore.
Short ads
AI process
Pepsi Wild Cherry & Cream taps into a simple truth: Gen Z doesn’t just want flavor, they also want to feel something. In a world of predictable content, they’re drawn to stories that blur reality and imagination. By collaborating with Stranger Things, Pepsi transforms each sip into a cinematic moment, where lights flicker, reality shifts, and the impossible feels real. Flavor becomes more than taste but also a portal.
Enter the Flavorverse. Where every sip becomes an unreal experience.
What is the single most persuasive idea we can convey?
Each sip opens a portal between Hawkins and the Flavorverse, where flavor and fantasy collide.
What would we like them to think after seeing our message?
“This isn’t just soda. It feels like stepping into Stranger Things. I want to taste that world.”
Why should they believe it?
The collaboration fuses Stranger Things’ supernatural aesthetic with Pepsi’s surreal flavor universe. It is brought to life through cinematic short films, glowing red and cream visuals, and immersive, reality bending storytelling.
Research → Strategy → Creative Brief → Character Development → AI Generation → Editing → Final Output
Researched Gen Z and Gen Alpha culture and cinematic trends
Developed “Flavor as a Portal” strategy and creative brief
Built The Flavorverse Files universe inspired by Stranger Things
Created core characters representing surreal flavor experiences
Generated visuals and scenes through multiple AI iterations
Produced voice, sound, and short-form video content, Edited, refined, and assembled final campaign films
Programs Used: ChatGPT, Firefly, Midjourney, Google Gemini, Google Flow, Nanobanana, CapCut
