Creative Brief
Why are we advertising?
To make probiotics feel fun and social — turning a wellness drink into a party ritual.
Who are we talking to?
Gen Z and young millennials who love going out but hate hangovers.
What do they currently think?
Probiotic drinks are boring and belong in the fridge, not at the party.
AI process
NotCo confronts a simple truth: people love the ritual of drinking, but hate everything that comes after. As a generation rethinks alcohol, the desire to socialize, celebrate, and take shots hasn’t disappeared, it’s just been waiting for a better alternative. While traditional drinks leave you with regret, NotCo Probiotic Shots keep the ritual alive without the consequences, turning gut health into the new nightlife currency.
Keep the ritual. Lose the regret.
Why are we advertising?
To make probiotics feel fun and social — turning a wellness drink into a party ritual.
Who are we talking to?
Gen Z and young millennials who love going out but hate hangovers.
What do they currently think?
Probiotic drinks are boring and belong in the fridge, not at the party.
Research → Strategy → Creative Brief → Character Development → AI Generation → Editing → Final Output
Researched Gen Z culture and wellness trends
Built strategy and creative brief
Created character Rammy and campaign concept
Generated visuals and scenes through multiple AI iterations
Produced voice lines and animations
Edited, refined, and assembled final ad
Programs Used: ChatGPT, Firefly, Midjourney, Google Gemini, Google Flow, Nanobanana, CapCut
